Eric Cantona, the French forward who played for Manchester United in the mid-nineties, always had a peculiar presence on the football field. His powerful physique and exciting play drew attention, but also his distinctive upturned collar. This created a brooding, vampiresque appearance and reflected his style; continental and aggressive. The 'cantona-collar' would be seen in schools across Britain around this time, often flipped up for the afternoon football game then back down to a more respectable appearance for lessons.
This idea of how we adapt what we wear to create our own style is an underlying design principle for McCaffrey. It's really about how we wear things rather than what we wear.
Curl it like Cantona.