Eric Cantona, the French forward who played for Manchester United in the mid-nineties, always had a peculiar presence on the football field. His powerful physique and exciting play drew attention, but also his distinctive upturned collar. This created a brooding, vampiresque appearance and reflected his style; continental and aggressive. The 'cantona-collar' would be seen in schools across Britain around this time, often flipped up for the afternoon football game then back down to a more respectable appearance for lessons.
This idea of how we adapt what we wear to create our own style is an underlying design principle for McCaffrey. From Luma-Tabs to transformable briefcases, It's really about how we wear things rather than what we wear.
Curl it like Cantona.